THE BRAND

After attending Parsons in New York City and studying Luxury Brand Management at Istituto Marangoni in Miami, Clark Samuel decided to start his own brand.

SAMMY is the result of an ecosystem of people who have all put their energy into the brand. Whether its someone that works side by side with Clark, or someone who simply loves to wear the clothes- every individual who comes into contact with the brand is a part of it. 

Clark's design style is purposefully minimal. The simple nature of the clothing give a universal appeal to the pieces. Beyond these beautifully simple garments, Clark is an advocate for acceptance and support of equality and fairness to humans of all genders and all sexual orientations.

CLARK SAMUEL

What inspired you to get into fashion? 
Working in fashion was something I was always naturally drawn to. Throughout my life, it manifested in different ways. As a kid, I loved sketching, as a teen I loved shopping, and as I entered adulthood I worked in retail at American Apparel, Lacoste and lululemon. I went to Parsons in New York City for undergrad to study fashion photography and ultimately graduated with a degree in Creative Advertising. I then went on to get a Masters in Luxury Brand Management at Istituto Marangoni in Miami. During this time, I fell in love not just with fashion but with branding and the way that brands can communicate a message through their creations.

How did you develop Sammy? 
I came up with the idea to start SAMMY two years ago. My motive was to create my “perfect” closet – a collection of pieces that made me feel confident when I put them on, pieces that I could love for a very long time. Self-esteem is a big topic in my life, and fashion was always something that helped with that. When I was younger, I followed trends but as I got older, all I wanted to wear were the few items in my closet that were high-quality and fit exactly how I wanted. I started by designing my dream pair of shorter shorts. They’ve been my go-to piece for as long as I can remember. From there, the line grew into a full collection of both swimwear and leisure wear. I also used to be an avid shopper of the women’s section — I’ve never seen why not. Part of my mission with SAMMY moving forward is making the line friendly to all genders.